Reasons that make video marketing an absolute essential for companies

  • by Admin
  • 4th, Jun 2020

According to some statistics, more than 65% of businesses have started to make use of video content marketing. Video marketing companies in Canada, and everywhere out in the digital world, are witnessing that the demand for video marketers and video digital marketing has hiked up to sky heights. Now, out of the 65% mentioned above, about 85% of businesses are of the opinion that video marketing is an essential part of their strategy. Video is progressing. And progressing it is, rather rapidly. It will probably reach new heights way too sooner than we think.

You might still have your questions. You might even think is it really necessary to consider resorting to videos for promoting your firm?

The answer is simple. Yes, it’s necessary and it is worth it. So let us see the reasons which make it so.

Video hikes Conversions and Sales

Alright. So let us consider first things first. Videos have the capability to generate some serious money. Putting up a product video on your company landing page can hike conversions by 85%.

Video can result directly into sales. Studies suggest that many users, who viewed a video about a product, have actually gone on to buy it. So better start creating some really exciting product videos now. Now, just think about it. You might find that the results of videos won’t surprise you. After all we are aware that more than audio, the vision is our most dominant sense. Maximum of the information transmitted to our brain is visual. So if pictures can cause massive boost, imagine what effect moving pictures can cause to your company!

Great ROI

To give you more updates, about 85% of businesses say that video gives great returns on investment. Yes. We know that video production is not yet the easiest nor cheapest task, but it definitely gives back too much and pays off! Also, online video editing tools are there and are constantly enhancing and becoming more accessible and affordable. Let’s face it. Even our Mobiles can make great videos! Do you have the idea that your videos don’t have to be perfect? It is what is inside the video, or the content that matters!

Video creates Trust

Trust is the foundation of everything concerning business. It is the basis of conversions and sales. And building trust should be actually a business goal on its own. The entire thing about content marketing depends really on trust and building great trusted and long-term relationships. So, create something that good that will let the people come to you. Let them approach you, by giving them engaging and useful information. Video builds it all. Video content is more likely to engage users and invoke emotions. And when we talk about the audience, YouTubers are now the most powerful social media figures. They are considered great when it comes to promote a brand. Promotional videos can get better every day. They can create trust as well.

Some consumers are likely to be a bit sceptical regarding the purchase of some products and services on the internet. This is because they are scared of all kinds of fraud and cheating. But effective marketing videos present your products in a conversational form.

Google is fond of Videos!

Videos enable businesses to increase the time spent by the website visitors. Therefore, longer time develops more trust. This signals to the search engines over there that, this particular website has really great content! 

Alright let us give some great statistics: Say you have a brand. Now, you have created great videos. You’re 53 times more likely show up first on Google if you have that great video embedded on your business website. And because Google now owns YouTube, there has been a good amount of increase in how much the videos can impact your SEO rank. Make sure of one thing. Try hard to optimize the videos on Youtube for SEO. Put innovative titles and descriptions. Add links to your website, products you are talking about, and the services.

Video reaches directly and appeals to Mobile Users

Video and mobile. Sounds like the perfect combination, right? Yes they do go hand in hand. Well about 90% of consumers watch videos only on their mobile phones. We can say that from more or less 2013, the thing about mobile videos and their views have grown. YouTube also reports that mobile video consumption increases by 100% every year. Whoa. That’s huge and that only explains a lot! Also, Google is of the opinion that users of smartphones, are twice as likely than Television viewers and 1.6 times more likely as desktop users to get a feeling of personal connection to the brands that display video content and advertisements on their mobile devices.

Video Marketing is a great explaining method!

Is your business launching a new product or a new service? Then do make a video to explain how the product works. 98% of the audience out there are saying that they resort to see explainer videos to learn everything about a new product or service.

Are you really trying hard to explain a difficult concept about any issue or any product? You might get great results if you create animated videos. Animation can bring energy and life in anything. It can do things that no text or live videos can!

Video Engages Even the Laziest Buyers

Video marketing has the ability to capture the attention of a broad range of audience, and it works on huge levels. Even the laziest of users will get engaged. Make sure to target not only the eyes but also the ears of all the potential audience out there.

Video Encourages Social Shares

Stats show that more than 60% of the social marketers made use of video content in the year 2015 and about 73% of the total respondents made a plan to use video marketing in 2016. And they all did exactly what they had planned to do. What power do social networks have? Well, social networks are great in encouraging video content. More so, because of their new features.

Facebook has already launched 3600 Video, Live Video, and Lifestage (This is a Video-Centric App for all the Teens!). Instagram, along with the videos, also has Instagram Stories. And to top it all, YouTube is now the second most popular social network in the world.

So Video Marketing is absolutely necessary if you, with your business are trying to reach sky heights!

This may sound really cliché, but don’t you think we all love watching audio-visuals instead of listening to simple audios? Well, that is really basic. But, that is the answer to all!