Social Media Marketing

Your basic pillar of digital marketing world is this

Gain traffic via social media sites

In an era of Facebook and Instagram, nothing beats the legacy of social media marketing and its efforts to shape up a business. No matter what industry it is, what size the business is, or how big the target audience is, social media marketing leads the way to make it bigger and more effective. Like every other web development companies in Kolkata, ZencastMedia LLC aims to interact with the brands through social media with the sole aim to bring remarkable success to your brand.

Social media marketing – a quick overview

A catch-all term for sites that radically provide different social actions, social media is practically everywhere. From Facebook to Twitter to LinkedIn, the sites are there to let people share their “updates” for the world to see and know them. Social media marketing is the gateway to the process of gaining traffic or attention through social media platforms. And trust us, it is certainly one of the fastest ways to reach out to the world.

Social media marketing – how does it work?

Social media marketing takes its first plunge from publishing, eventually rolling down to sharing contents, generating traffic to their respective websites, and ultimately resulting in sales. From there to now, social media marketing has evolved and matured a lot. These days, it is used in a myriad of different ways. Using different strategies to promote the brands and business, every single business is striving their best to use social media the most apt way.

Social media marketing – at these platforms

Social media marketing is the most dependent on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. With a huge crowd of netizens flocking on these platforms on daily basis, the target audience is reached at ease and hence the leads are converted without putting much of an extra effort. However, it needs to be known what posts and updates to publish where. Insta posts and those of LinkedIn should not be the same way.

Core pillars of SMM


Planning and publishing

Listening and engagement

Analytics and reporting


As a promising web development company at Kolkata, ZencastMedia LLC work on several factors and strategies to help with a number of goals including increasing website traffic, building conversion, raising brand awareness, creating brand identity and ultimately improving communication and interaction with key audiences. The bigger and more engaged your audience is on social media networks, the easier it would be to achieve your marketing goals.

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